Đáp án đề thi chứng chỉ Google Search - Tin mới 13/04/2024

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Demonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives. 

Đáp án đề thi chứng chỉ Google Search

Optimization Score is made up of over 50 recommendations to optimize Search campaigns.

  • True

Which of the following factors wouldn't change an account's optimization score?

  • Renaming campaigns

How does Google Ads generate responsive search ads?

  • Google Ads mixes and matches headlines and description lines that have been provided

How many ads should be implemented per ad group?

  • Three to five

Which are the three required parts of a text ad?

  • Headline, description, and UR

Arrange the items below in order of hierarchy, beginning with the top level.

  • Account
  • Campaign
  • Ad group
  • Ad

What is the key value proposition of Google Search campaigns?

  • Show your ads when a customer is searching for your product or service

Which part of a Search ad isn't automatically generated by Dynamic Search Ads?

  • Description line

Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?

  • Someone searching for the term I want to buy a black shirt
  • Someone searching for the term black button shirt

Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?

  • These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network – Video
  • These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer – Search
  • These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube – Universal App
  • These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results – Shopping

How can Google Ads help you advance your business goals?

  • All of the above

Match each autobidding strategy to the right campaign goal.

  • Conversions – Target CPA
  • Revenue – Target ROAS
  • Visibility – Target impression share
  • Traffic – Maximize clicks

Which of the following is a core benefit of Google Ads automated bidding?

  • Auction-time bidding

Match the marketing goal to the correct ad extension.

  • You’re focused on driving phone calls to your business – Call extension
  • You operate many retail stores and want potential customers to see the distance from their location to your stores – Location extension
  • You’re interested in directing people to specific pages on your website – Sitelink extension
  • You want to describe the features of a specific product your business offers before customers click on the ad – Structured snippets

Which ad extensions can serve automatically?

  • Sitelink, callout, and structured snippets

Why do search ad extensions matter?

  • They increase engagement and influence ad quality

If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a good fit for them?

  • Customer Match relies on your own data instead of a remarketing tag

True or false? Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer.

  • False

Which of the following can be customized with audience signals to make Search campaigns more efficient?

  • Keywords

What are the three main factors that determine ad quality?

  • Expected clickthrough rate, landing page experience, and ad relevance

Which attributes describe a good landing page experience?

  • Easy to navigate

John's company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company's website.

What are two ways that responsive search ads could help John's company reach more potential customers? (Choose two.)

  • With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.
  • With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.

A marketing manager wants to improve the efficiency and effectiveness of their campaign-management process. They're considering using automated bidding. How can automated bidding help the manager accomplish this goal?

  • By setting the appropriate bid for each auction

What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?

  • 1,000 users

A plumbing company prides itself on excellent customer service, especially during after-hours service calls. Its owners want to connect with people who need emergency plumbing services in the middle of the night.

Which setting could help the owners achieve these goals?

  • Ad scheduling

A marketing manager wants to raise awareness of their brand and build campaigns that are focused on branded terms. Because they're unable to devote a lot of time to daily bid management, the manager decides to use automated bidding.

Which automated bidding strategy should the marketing manager use?

  • 1.000 user

A marketing manager wants to raise awareness of their brand and build campaigns that are focused on branded terms. Because they're unable to devote a lot of time to daily bid management, the manager decides to use automated bidding.

Which automated bidding strategy should the marketing manager use?

  • Target impression share

A performance marketing manager wants to improve their Google Search Ads campaign. On the Google Ads recommendations page, they see that their Google Search campaign has an optimization score of 75%.

  • The campaign performance could improve by 25% if the manager adopts the optimization score recommendations.

A marketing associate creates their first Google Search campaign for a yoga school. They select the Google Search Network and, by default, Google Search partners.

How will appearing on Google Search partners benefit the school?

  • The school will extend its reach to additional websites.

Why should your business use Performance Planner?

  • It makes recommendations that are validated using machine learning.

Why is optimizing your ad rotation when setting up your ads recommended?

  • Google will select the best ad for each auction.

Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions.

For which activity are callout extensions beneficial?

  • Highlight key information and unique selling points of a business

Which statement is true about serving relevant ad extensions?

  • They encourage users to make more informed decisions and take action.

Jimmy has completed the headline section of his text ad and is now writing the description section.

What are three factors that Jimmy should include in the description section of his text ads?

  • Highlighting what makes his business unique
  • A mention of prices, promotions, and exclusive offers
  • Encouraging potential customers to take action

An electronics company is launching a new voice-controlled television. The company's owners decide to use broad match in their Search Ads campaign with the keywords "voice-controlled television."

How will broad match benefit the company's campaign?

  • The ad will appear to more users by serving on new, relevant queries.

What does layering an Affinity audience with a broad keyword targeting campaign help you do?

  • Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)

What's the primary benefit of using structured snippet extensions in your ads?

  • Gives users specific information about what you're offering, before they visit your website.

What is one way that Performance Planner helps businesses increase sales?

  • By maximizing the number of conversions for a spend scenario

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence.

Which Google Ads campaign should Marisol use to show images of their products, advertise their company's online and local inventories of toys, and boost traffic to their website and local toy stores?

  • Shopping

Which ad extension is available only as a full automated ad extension?

  • Seller ratings extension

You've seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?

  • Use Similar Audiences to re-connect with past visitors to your site

What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.)

  • It creates new ads automatically.
  • It finds traffic an advertiser might miss.

A performance marketer is setting up a Customer Match strategy in order to reach a list of prospective customers.

Which user data source is the marketer eligible to use?

  • Email, Mailing Address, Phone Number

You're trying to improve an ad's perceived quality so it performs better during an ad auction.

What change would have the least-positive impact to an ad's quality?

  • Raising the bid amount.

What's a good use case to leverage Customer Match?

  • To re-engage customers who have previously purchased from your business

An Account Strategist regularly reviews their company's optimization score in order to make sure that their Google Search campaign is as effective as possible.

How is this optimization score calculated?

  • Based on campaign aspects such as campaign statistics, settings, and industry trends

In-market audiences allow the opportunity to specifically identify what kind of user?

  • Someone who is in the mindset to buy

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

  • Because given the dynamic nature of Google's auctions, the appropriate bid can often be a moving target that's challenging to reach at scale when using manual bidding.

What can the Performance Planner recommend?

  • Campaign-level Target CPA (cost-per-acquisition)

What is a main benefit of using Search Audience solutions?

  • They can help send the right message to the right customer with the right bid.

You're working on a Google Search Ad that's not performing as expected. You specifically want more users to click on the ad.

What action might improve the click-through rate on your ad?

  • Changing the call-to-action message of the ad.

Lola is in the process of selecting a campaign type to suit her business objectives.

Why is it important that she consider business objectives before choosing her campaign type?

  • The campaign type chosen will determine where her ads appear and the format of those ads.

Michelle recently launched a new product called Wonder Boots. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name, Wonder Boots.

How can Michelle attract search traffic for Wonder Boots product name queries only?

  • Exact match

Marta's online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she'll have her best return on investment by narrowing her Google Search campaign audience.

Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.)

  • Device type
  • Location

A growth marketing manager is developing the advertising strategy for a company's product launch in an increasingly competitive market.

How can a Google Search campaign help with the company's product launch?

  • Search ads for the company can appear when users are comparing different options from competitors.

Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?

  • Page feeds

An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably.

What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.)

  • Include a current promotion.
  • Feature a relevant headline.

Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They're interested in trying ad extensions to see if they can increase the number of qualified leads they receive.

In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?

  • By providing users with relevant information up-front.

Match each ad extension with the benefit it brings to a user's ad experience.

Match each ad extension with the benefit that it brings to a user’s ad experience.

  • Structured snippet extensions — Describing features of a specific product or range of products or services offered by the business before users click on the ad
  • Call extensions — Allowing mobile users to directly call a business
  • Callout extensions — Highlighting value-adding attributes of the business, products, or services to users
  • Sitelink extensions — Directing users to specific pages of a website

Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using phrase match.

What are two ways phrase match makes Jamie's work easier? (Choose two.)

  • She can easily select the color she wants to focus on.
  • Her ad will only show for "blue saucepans."

A small-business owner wants to drive as many potential customers as possible to their website. The budget for their campaign is only $500 per month.

Which type of automated bidding strategy best aligns to the owner's campaign goal?

  • Maximize clicks

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

  • Budgets
  • Bids

What's a best practice for using ad extensions?

  • Use at least three extensions per campaign or ad group.

Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

  • Control and results

What's a best practice for effectively using Performance Planner?

  • Check your plan regularly close to the run date.

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is.

Which statement describes Quality Score?

  • It's an estimate of the quality of your ads, keywords, and landing pages.

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns.

One reason Steven values the optimization score is because it makes it possible for him to do what?

  • Apply recommendations across multiple layers of his advertising strategy

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

  • So that spend is not reallocated between two different marketing objectives

Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business.

Which two solutions can Linda achieve via a Google Search campaign? (Choose two.)

  • Her business can have a presence at the exact moment someone is searching for the kinds of products she offers.
  • Her business can show up on search results when businesses similar to hers are showing up.

You've been tasked with marketing a new line of plumbing services, but you have a set budget you can't exceed. Why is Google Ads a viable option?

  • Google Ads gives you control over your budget.

Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad.

What should Mario include in his headline?

  • At least one of his keywords

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad.

What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.)

  • Ad landing page experience
  • Ad relevance

Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers.

Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

  • Search

Which three universal extensions should marketers use to enhance their ads?

  • Sitelinks, structured snippets, callout extensions

Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns.

What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)

  • Industry data
  • Account settings

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR).

Which of the following actions might improve Charlie's eCTR?

  • Including keywords in his ad text

You manage the Search strategy for an athletic apparel retailer.

Which customer type will likely have the highest lifetime value?

  • Customers who are members of the company's loyalty program

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2.

How much would Jim pay for the first spot in the auction?

  • $2.51

Which user type would the Google Ads system closely match as an Affinity audience?

  • Someone who has demonstrated a qualified interest in movies

Your client, Vince's Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website.

What will they need to create in their first Google Search Ad group? (Choose two.)

  • Default bid amount
  • Keyword list

Which recommendation is a best practice for effectively using Performance Planner?

  • Divide campaigns with different marketing objectives into individual Performance Planner plans.

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns.

Which feature makes the optimization recommendations valuable for Leo?

  • The recommendations are tailored to the specific account.

Which bidding strategy should an advertiser choose in order to meet a campaign goal of visibility?

  • Target impression share

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

  • By giving advertisers control over the maximum they spend per month.

An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign's optimization score is 40%.

What does this score indicate?

  • The campaign could be improved by 60% if the listed recommendations are followed.

A company's account strategist wants to use Google Ads to reach the maximum number of users who are searching for relevant terms related to the company.

Which keyword match type would help the account strategist reach the most search queries that potential clients are using?

  • Broad

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

  • Validation
  • Simulation

When creating an ad, how does Greg know what it will look like to his potential customers?

  • As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.

Match these Search Audience solutions with the benefits that they can bring to your campaigns.

  • Remarketing Lists for Search Ads — To help reach people who have engaged with your website or YouTube channel in the past
  • Detailed Demographics To reach people based on the likelihood of their marital status, education, parenting stage, and home ownership
  • In-Market Audiences — To drive consideration among people who are actively researching the products or services you offer
  • Customer Match — To upload your own data into Google Ads and reach custom segments across devices

Which two ad extension types can also be served as automated ad extensions? (Choose two.)

  • Sitelink extension
  • Callout extension

Lisa sells kitchen furniture through her website. While her sales are stable, she's concerned that they're not keeping pace with those of other online furniture stores.

How can a Google Search campaign benefit Lisa's business?

  • Her business will have a competitive presence with similar businesses during searches.

Why is creating three or more Search Ads per ad group a best practice?

  • Having more ads in an ad group allows Google to serve the best-performing ad for each specific auction.

A marketing manager with a fixed budget wants to drive as many customers as possible to their website.

  • Maximize clicks

Helen's Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA's marketing manager creates the broad match keyword "refrigerator," and adds "WidgetCo" as a negative keyword.

Which two searches may prompt the ad? (Choose two.)

  • Smart refrigerator reviews
  • Energy-efficient fridge

Ingrid wants to acquire a lot of exposure for a new product line that she's launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign.

In what way will a Display campaign achieve Ingrid's marketing goal?

  • Her ads will serve on website content related to her business or her customers' interests, based on her targeting decisions.

Samira has been tasked with increasing the relevance of her company's ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance.

How many headlines can Samira include in a single responsive search ad?

  • Up to 15 headlines

What's an example of an effective callout extension?

  • Free returns

Trina sells dolls and accessories, and doesn't have much time to update her Search campaigns with her ever-changing inventory.

  • Keyword lists can be automatically created based on website offerings.

An account planner is planning their company's online advertising budget on a monthly basis. They choose Google Ads Performance Planner for help accomplishing this task.

Which two advantages does Performance Planner offer? (Choose two.)

  • Billions of weekly Google searches powering forecasting
  • Leverage of machine learning for forecasting

What's a benefit of using Customer Match audience solutions?

  • Using your first-party data to reconnect with previous customers

With Dynamic Search Ads, what does the advertiser provide?

  • A list of web pages

Pete is the marketing director for an electric car company. He recently chose "leads" as his Google Search campaign marketing goal.

What did he hope to achieve by selecting "leads" as his goal?

  • Increase e-mail list sign-ups from potential customers.

Each Similar Audience has its seed list members removed to ensure what?

  • That no user overlaps between a similar list and its seed list

Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets.

How might Google Search Ads provide value to Alex?

  • By showing his ad to people searching for related information about helmets.

Ad extensions assist in providing users with which two things they want from their search experience? (Choose two.)

  • Relevant information
  • Information based on their moment

Which of the following goals can you achieve for your marketing campaign by using automated bidding?

  • Reach the right user with the right message at the right time.

Michael built a high-quality ad with an excellent keyword list. He's disappointed the ad isn't being shown as much as he'd like.

What's a likely reason for his ad not being frequently displayed?

  • His bid for the ad is too low.

Hank wants to use a "Maximize Conversions" campaign with the Performance Planner.

Which recommendation can be provided to Hank by the Performance Planner?

  • A recommended average daily budget

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad.

What's an advantage of using these optional path fields?

  • To give users an idea of the content they'll see upon clicking the ad

You can leverage Google Ads' automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)

  • Machine learning

  • Auction-time bidding

What's a best practice when writing a headline for a Search Ad?

  • Including at least one keyword in the headline

 


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