Google Ads Display Certification - Đáp án thi chứng chỉ quảng cáo hiển thị Google Ads - Tin mới 16/05/2024

Validate your expertise using Google Display to deliver results that get the most from your display advertising investment. Certified users will demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketing goals.

What two main ad formats can be used in a Google Display ads campaign?

• Responsive Display Ads
• Uploaded Ads

Which of the following are the benefits of using Responsive Display Ads?

• Simplicity
• Automation
• Reach

Uploaded ads give advertisers access to more inventory than Responsive Display Ads.

• False

Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?

• These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer – Search
• These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube – Universal App
• These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results – Shopping
• These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network – Video

How can Google Ads help you advance your business goals?

• By building awareness of your brand

• By driving online, in-app, in-person, and over-the-phone sales

• By influencing consideration of your products and services

• All of the above

What are the three main automation components of Smart Display campaigns?

• Automated creatives
• Automated targeting
• Automated bidding

Which of the following is not a component of Google Display ads' value proposition?

• Search

Match each auto-bidding strategy to the right campaign goal.

• Target Impression Share – Visibility
• Target CPA – Conversions
• Maximize clicks – Traffic
• Target ROAS – Revenue

Which of the following is a core benefit of Google Ads automated bidding?

• Auction-time bidding

What are the three marketing objectives that can be met via targeting on Google Display ads?

• Build awareness
• Drive action
• Influence consideration

What two types of remarketing can be used on Google Display ads?

• Dynamic remarketing
• Standard remarketing

Which targeting option is best for achieving brand awareness?

• Affinity

Which targeting option is best for influencing consideration?

• Custom Intent