Shopping ads Certification - Đáp án thi chứng nhận quảng cáo mua sắm Google Ads - Tin mới 27/07/2024

Validate your proficiency with using and optimizing Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions.

By earning the Shopping ads Certification, Google recognizes your ability to:

• Explain the basics of a growing retail business with Google
• Explain how Shopping ads work
• Articulate the importance of Policy in the Shopping Ads Ecosystem
• Identify core components of Google Shopping policy
• Describe how Merchant Center and a product feed support your shopping strategy
• Choose the appropriate campaign type for your marketing objectives
• Describe how Smart Shopping Campaigns work and their key benefits

Shopping ads Certification - Đáp án thi chứng nhận quảng cáo mua sắm Google Ads

Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.

• True

What can Local Catalog Ads do?

Select All Correct Responses

• Reach mobile shoppers
• Drive store visits
• Promote store deals
• All of the above

Which of the following is something retailers shouldn't do in a shifting retail landscape?

• Provide minimal information to simply things

Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they're discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?

• Broader queries

Smart Shopping campaigns simplify campaign management by automating which of the following?

Select All Correct Responses

• Ad creation
• Targeting
• Bidding
• All of the above

True or false? Shopping ads use product data to determine how and where to show ads.

• True

True or false? Shopping campaigns can help promote online and local inventory.

• True

Which of these are ways you can help build a better consumer experience to drive action? Choose three.

Select 3 Correct Responses

• Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
• Offer an easy checkout process.
• Let shoppers buy online and pick up in-store.

What are free product listings?

• Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.

You want to launch your first Shopping campaign, but you don't know the difference between Search and Shopping.

What's a benefit of Shopping Ads?

• Shopping Ads use product attributes to show ads on relevant searches to increase conversion.

Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two.

Select 2 Correct Responses

• Target return on ad spend (tROAS)
• Enhanced cost-per-click (eCPC)

According to Google Ads Policy, which category type does irresponsible data collection fall under?

• Prohibited practice

How can conversion tracking help users?

• They can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.

You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland.

How are Shopping ads served in the European Economic Area and Switzerland?

• By any Comparison Shopping Service (CSS) you work with

What happens if you don't resolve repeated policy violations, such as the price in the feed not matching the price on the website?

• Suspension of Google Merchant Center account

You're looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a deck with four chairs. When users click on the ad, they land on the product page with one chair.

Which Shopping ads policy is the advertiser violating?

• Misrepresentation of self or product

You've owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn't changed.

Which two actions should you take? Choose two.

Select 2 Correct Responses

• Uncover the needs to meet the requirements of curious and impatient consumers.
• Provide personalized experiences that meet shopper expectations online or in-store.

What are two commonly used programs in Google Merchant Center? Choose two.

Select 2 Correct Responses

• Promotions
• Product Ratings

How are Shopping ads created?

• The product information in Merchant Center and the bid set in Google Ads helps Google's system determine which ad will show for a user's search query.

Which of the following attributes is optional when setting up a product feed in the Google Merchant Center?

• product_type

Which of these components are optimized automatically with a Smart Shopping campaign?

• Budget allocation across networks

Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?

• Google's system will disapprove the feed until all required attributes are included. Availability is a required attribute.

How do Smart Shopping campaigns work?

• Smart Shopping campaigns optimize toward a retailer's business goals through the use of machine learning across Google's suite of ad networks. This drives performance, simplicity, and reach.

You own a small business that sells shoes. You're ready to run your first Smart Shopping campaign that uses a set budget.

How does the system allocate budget on a Smart Shopping campaign?

• Budget is automatically allocated across channels, based on performance. You don't need to create a separate campaign for each channel.

Aside from the Google Merchant Center diagnostic interface, how would you expect to be notified of an account suspension?

• Email notification in Google Merchant Center

Where might you see Standard Shopping ads? Choose three.

Select 3 Correct Responses

• Google Images
• The Shopping tab
• Google Search

How can Shopping ads help retailers connect with potential shoppers? Choose two.

• Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
• Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer's presence on the search results page.

What are the three main components of Google's policy mission statement? Choose three.

• Implement fair and consistent policies
• Protect users' online safety
• Promote positive experience for all users

What's an example of an omnichannel goal?

• The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store.

If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two.

• Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.
• Google's system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.

You're in the process of creating a Google Merchant Center account and realize you don't have a refund policy. Your company does not allow refunds.

• Refund policy is a landing page requirement. It's acceptable that you don't allow returns or refunds, but this must be clearly stated. Consider adding the return and refund policy to the footer of the website so it's readily available.

How does Google Merchant Center interact with Google Ads?

• Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.

When you use Smart Shopping campaigns to run across Google platforms including YouTube, Google Search, and Google Images, which of these benefits do you gain?

• Target return on ad spend (tROAS)

You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the required and optional attributes for apparel in the product feed. Which of these techniques could help them achieve granular reporting?

• Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women's Top Product group #1: Sweater Product group #2: Short Sleeves

Which of these ad formats can be found in a Smart Shopping campaign but not a Standard Shopping campaign?

• Responsive Display Ads

When should you expect to pay for a Shopping ad?

• After someone clicks on your ad and lands on the site

Which two statements accurately convey what differentiates Shopping campaigns from Search campaigns? Choose two.

• Shopping campaigns are organized by product groups.
• Shopping campaigns rely on product information instead of keywords.

You're a marketing specialist for a large European sporting goods retailer and want to advertise new products to drive site traffic.

How can Merchant Center support your shopping strategy?

• Merchant Center lets you manage how your in-store and online product inventory appears on Google.

What are three ways Shopping adds help you reach your goals? Choose three.

• Use data to fuel growth
• Build better consumer experiences
• Drive traffic and sales

Which basic website requirement must everyone follow in order to advertise on Shopping ads?

• Secure checkout

Which setting in a Smart Shopping campaign will help you know the value of acquiring new customers?

• Target return on ad spend (tROAS)

Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision?

• Sales

A brand company would like to use Shopping ads to promote a new line of water bottles. The agency is creating a product feed with all the required attributes for appeal but they're not sure how to structure the title in the feed.

Which structure would you recommend?

• Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)

How would you accurately describe the function of product groups in a Shopping campaign?

• Product groups are used to specify which products from your feed you want to advertise in each campaign.

What happens after a policy violation?

• Item disapproval and account suspension

You'd like to promote your products across Google's platform but aren't sure if you should go with a Smart Shopping campaign or a Standard Shopping campaign.

Which statement is true about Smart Shopping campaigns?

• Smart Shopping campaigns can help you find and reach audiences across Google's platform without needing to create a separate campaign for each channel.

Which of these is an online sales goal?

• You want to promote your online inventory and drive consumers to purchase a product on your website.

Where would you advise someone to go in order to opt in to the Product Ratings Program?

• Google Merchant Center

Which definition of attributes in the product feed is correct?

• Attributes are the data points that describe a product.

Which ad format promotes in-store products and also drives traffic to stores?

• Local inventory ads

What are three benefits of a Smart Shopping campaign? Choose three.

• Reduces complexity of campaign management via easy integration
• Lets you reach customers across Google platforms
• Uses real-time signals to help you optimize goals

What are three ways your shoppers can check out when purchasing an item? Choose three.

• Checkout on Google
• Checkout in your local store
• Checkout on your website

Which of these choices would make a good secondary bid strategy for a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy?

• Target Return On Ad Spend (tROAS)

Why is it recommended to have a remarketing list with a Smart Shopping campaign?

• A remarketing list will help Smart Shopping campaigns reach users who are more likely to purchase again because they've already shown interest in your products.

If Standard Shopping ads appear when you do not want them to appear, how can you resolve this problem?

• Add negative keywords in the campaign

Which of these tactics would help you maximize performance for a Smart Shopping campaign?

• Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.

What are two features of a Standard Shopping campaign? Choose two.

• You can set up campaign, bidding, and product groups manually.
• You can optimize campaign performance and bids through automated bidding.

Which of these is a requirement for advertising on Shopping ads?

• Secure checkout

What's the benefit of conversion tracking?

• Conversion tracking shows you how many sales your campaign has driven, which you can use for future optimizations.

Which of these is a benefit of Shopping Ads?

• Shopping Ads use product attributes to show ads on relevant searches to increase conversion.

What's the purpose of products groups in a Shopping campaign?

• Product groups are used to specify which products from your feed you want to advertise in each campaign.

How can Shopping help you reach your goals? Choose three.

• Secure leads and contacts
• Use data to fuel growth
• Build better consumer experiences

What's the relationship between Google Merchant Center and Google Ads?

• Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

You own a small business that sells baseball caps. You're ready to run your first Smart Shopping campaign that uses a set budget.

How does the system allocate budget on a Smart Shopping campaign?

• Budget is automatically allocated across channels, based on performance. You don't need to create a separate campaign for each channel.

What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product?

• Availability is a required attribute, so Google's system will disapprove the feed until all required attributes are included.

Which of these statements about Smart shopping campaigns is accurate?

• Smart Shopping campaigns can help you find and reach audiences across Google's platform without needing to create a separate campaign for each channel.

Where should you add negative keywords if you want to help prevent Standard Shopping ads from appearing when you do not want them to?

• The campaign

You're setting up a Shopping campaign but aren't sure which campaign goal to select. You'd like to engage with shoppers who are close to making a purchase decision.

Which goal should you select?

• Sales

To maximize performance, how should you set up your Smart Shopping campaigns?

• Don't set a limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.
• Create as many as 150 Smart Shopping campaigns to test performance and optimization.
• Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
• Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.

What are two ways Shopping ads can help retailers connect with potential shoppers? Choose two.

• Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
• Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer's presence on the search results page.

What happens if you violate Google policy?

• Your item is disapproved and your account is suspended.

What triggers a charge for a Shopping ad?

• Someone clicking on an ad and landing on the site

In which three places can Standard Shopping ads appear? Choose three.

Select 3 Correct Responses

• Google Search
• The Shopping tab
• Google Images

You're using Smart Shopping campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube.

In this scenario, what's a benefit that you gain with Smart Shopping campaigns?

• Reach

You're a marketing specialist for a large European housewares retailer and want to advertise new products to drive site traffic.

How can Merchant Center support your shopping strategy?

• Merchant Center lets you manage how your in-store and online product inventory appears on Google.

You've operated a successful online retail business for a decade without changing your product and marketing strategy. You've observed a recent trend, though—shoppers are buying less each time they make a purchase.

Which actions should you take? Choose two.

• Uncover the needs to meet the requirements of curious and impatient consumers.
• Provide personalized experiences that meet shopper expectations online or in-store.

Which of these statements is true of Smart Shopping campaigns?

• Smart Shopping campaigns optimize toward a retailer's business goals through the use of machine learning across Google's suite of ad networks, driving performance, simplicity, and reach.

Which of the following are options for checking out when shoppers purchase an item? Choose three.

• Checkout on your website
• Checkout on Google
• Checkout in your local store

Which of these formats promotes in-store offerings while also driving traffic to stores?

• Local inventory ads

If someone asked you which bidding strategies they can use in a Standard Shopping campaign, what would you tell them? Choose two.

• Target return on ad spend (tROAS)
• Enhanced cost-per-click (eCPC)

What are three ways that you can help build a better consumer experience to drive action? Choose three.

• Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
• Let shoppers buy online and pick up in-store.
• Offer an easy checkout process.

Of these programs, which are the most commonly used in Google Merchant Center? Choose two.

• Product Ratings
• Promotions

If you want to know the value of acquiring new customers, which setting in a Smart Shopping campaign will help you do that?

• Target return on ad spend (tROAS)

Your client wants to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy. The client also wants to set a secondary bid strategy.

Which secondary bid strategy should they select?

• Target Return On Ad Spend (tROAS)

Which category type does rresponsible data collection fall under in the Google Ads Policy?

• Prohibited practice

Which ad format is available on a Smart Shopping campaign but not a Standard Shopping campaign?

• Responsive Display Ads